QR codes have been around a long time and used more as an added feature than a necessity. However, with the pandemic, their popularity has increased exponentially and can provide all sorts of benefits to businesses and marketing campaigns. Businesses have realised the potential of QR codes and how they can be useful in printing for their collaterals.
To know more, read on to find out!
1. Adds Crucial Information to Printed Products
You can use QR codes to provide information about your business and products. Using a simple sticker printing with a QR code, it will attract customers to scan the code to find out more. And here’s where you should maximise their potential. There is no limit to what you can link in a QR code, unlike print materials, which have limited space. Not just images and text, with a link – you can direct your audience to an interactive website that offers instant access to everything you have to offer.
2. Bridges Gap Between Digital & Print Platforms
QR codes can be the bridge between your digital and physical presence. With brands that have both online & offline platforms, it is often difficult to integrate both due to technical limitations. For example, you can add a QR code to your brochure printing that leads directly to your website or social media. Not only does it provide more information about your products, it also promotes your brand presence online.
3. Track Print Engagement
QR codes are not just a way of providing information, but they can be a very efficient tool for understanding how well your marketing campaigns have been doing. Each scan on your printed code will record important analytics that allows you to track user behaviour over time. This helps to analyse and identify the low-performing areas so those can be improved and lead to higher conversion rates.
4. Attract the Curious
Almost everyone with a phone, they are more likely to scan a QR code on a printed document than to read through it. Especially if the QR code is intriguing and placed at an obvious location on the document. You can also use them in marketing campaigns, where customers can scan the QR code to win a prize or product freebies. Place them on product promotion flyer printing that emphasizes the QR code scans to receive a discount and your audience will not be able to resist scanning.
You can also use QR codes for review campaigns. Customers can scan the QR codes on a flyer for reviews of your product, showing them your confidence in your product and eliminating any doubts about choosing the best – You. This is a clever way of increasing brand visibility, while also transforming customers into brand ambassadors.
QR codes are a fantastic way to boost brand engagement and increase sales. We hope this article has helped kickstart your confidence in using QR codes in printing services. Hellosticker offers multiple products that you can utilise for your QR codes and please do not hesitate to contact us with any questions about our printing services.